Collection: Nordic Naturals

The origins and core values of Nordic Naturals

THE BEGINNING

Health started it all

Our story begins in Arctic Norway, where Nordic Naturals’ founder Joar Opheim grew up. When Joar came to California to complete his MBA, he noticed that the pure omega-rich cod liver oil that Norwegians rely on to stay healthy was nowhere to be found. Low-concentration fish oil with an awful taste was all the market had to offer, but Joar knew he could make a difference. With each trip home, he would fill an extra suitcase with bottles of his favourite fish oil to share with friends in the U.S. This deep desire to share the power of pure, fresh omega-3 nutrients inspired Joar to found Nordic Naturals back in 1995, and still drives the company today.

MEETING THE NEED

Forever innovating

Our obsession with good health leaves little room for rest. As Nordic Naturals became known as the omega-3 standard-bearer, we listened carefully to our customers’ stories of success, and to their unmet needs. In response, we explored new territory with Nordic Berries™, our award-winning children’s gummy multivitamin, and expanded our gummy line with vitamin D3 products and vitamin K products.

We followed the science to other nutrients that pair well with omega-3s to offer synergistic products focused on targeted health needs.

Seeing the opportunity to do it right—and do it better—we began designing unique formulations of nutrients in quantities and combinations that research suggests will give customers the health outcomes they are looking for.